Google Performance Max campaigns – what you need to know

Google announced the launch of Performance Max campaigns (also known as PMax Campaigns) in November last year (2021). Performance Max Campaigns allows businesses to automatically serve ads across the entire Google Ads network. You upload the assets you want to use, specify your goals, and Performance Max will serve ads on the platforms it thinks Read More …

Why Amazon PPC Search Term Report shows ASIN keywords?

Doing my weekly management of an Auto Targeted Campaign in Amazon the first thing I check is Amazon PPC Search Term Report that shows which terms drove people to my product. Downloading the report, I found that along with normal search terms I got plenty of strange numbers. Navigating and analyzing the products search path Read More …